Media Training is essential for Tactical or Strategic Commanders in Category 1 or Category 2 organisations who may find themselves in the media spotlight during a Major Incident.
Our one-day course examines every aspect of communication during the response phase: warning and informing; communication to control and manage the incident; maintaining public confidence and engagement with stakeholders and politicians. We also consider the media engagement in the subsequent months and media coverage of Public Inquiries.
Using a realistic scenario, written to test the media challenges for your organisation, delegates will learn the techniques to prepare and deliver key messages under pressure; demonstrate grip and maintain public confidence.
We practise 3 types of interview as the scenario develops: pre-recorded, live “down-the-line”, and live studio to embed the techniques, before we prepare and perform a multi-agency press conference. Questions become increasingly more challenging throughout the day to test knowledge, embed the learning and build confidence.
Key learning outcomes
- Understand how to manage the media during a Major or Critical Incident
- Learn to negotiate with journalists to maintain control of the interview situation
- Practise key message preparation for interviews and social media
- Develop the skills to perform radio/print and TV interviews under pressure to demonstrate grip and maintain public confidence
- Practise performing an effective multi-agency press conference
Course Details
- Duration: 1 day
- In-house course format and fee: Face to face | Call for details
Please call 020 7549 2549 or email info@bondsolon.com to discuss or book an in-house course.