Communications teams of Category 1 and Category 2 organisations are tested to their limits during a major incident. They need to respond rapidly, accurately and effectively to warn, inform and maintain public confidence, using all the tools and platforms available.
The course will prepare your team for this challenge by testing your organisation’s Major Incident Media Plan. The team will learn how to manage each role most effectively, communicate with clarity and compassion to all stakeholders, and address AI and social media challenges.
Using a realistic and relevant scenario, attendees work together to produce content for local, national and international audiences on all platforms. As the scenario develops, attendees prepare interview briefings for the organisation’s spokespeople and test those briefings in practical exercises. They will learn how to prepare and effectively manage a Multi-Agency Press Conference to ensure that spokespeople can communicate details of the response with professionalism and control.
This course is designed to build the Comms Team’s confidence and when your organisation is at the centre of media attention.
Key learning outcomes
- Test your Major Incident Media Plan
- Manage your team effectively during a Major Incident
- Practise key message preparation for content across all platforms
- Prepare and test interview briefings for strategic commanders
- Learn the criteria for issuing emergency alerts
- Learn the skills to prepare and manage a Multi-Agency Press Conference
- Build the Comms Team’s confidence in managing our organisation is at the centre of media attention.
Course Details
- Duration: 1 day
- In-house course format and fee: Face to face | Call for details
Please call 020 7549 2549 or email info@bondsolon.com to discuss or book an in-house course.